How Websites Can Take a Page From Print



Imagine a website with bite-size stories on the latest style trends from the street, a top model’s favorite things, and a roundup of emerging jewelry designers. Sounds like the latest editorial from a glossy consumer magazine, right? Right—but not quite. It’s all content from LatestRevival.com, a new ­e-commerce site that sells jewelry by contemporary designers such as Monique Péan, ­Solange Azagury-Partridge, and Deborah Pagani, plus vintage pieces.Founded by Sotheby’s New York alum Dalia Oberlander, the site focuses on delivering fashion-conscious content, underscoring an emerging retail philosophy that insists the way to maximize a store’s Web presence is by doing more than simply listing brands and product specs. By borrowing from the world of magazines—whose editors obsess over maintaining readers and getting repeat visits to their publications—jewelry retailers are
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out