How to Upsell Bead Buyers With Sophisticated Silver

In early August, a male shopper visited David Broyles to buy some silver Pandora beads as a 10th anniversary present for his wife, but he ended up leaving with silver and 14k gold styles that cost significantly more. “I said to him, ‘It’s a special occasion, so let’s add a touch of gold,’?” recalls ­Broyles, the owner of Calvin Broyles ­Jewelers in Spring Hill and Hurricane, W. Va. Upselling bead buyers is one way retailers can turn a higher profit on low-priced lines like Pandora, Chamilia, and Trollbeads. While inexpensive silver beads bring in entry-level customers or those looking for gifts at a price point, selling the inexpensive SKUs can be time consuming, which means merchants turn a lower profit. Savvy retailers know that in order to make more money on a bead sale, they must upsell clients to a pricier bead, stoke add-on sales by promoting complementary piece

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out