How to Upsell Bead Buyers With Sophisticated Silver



In early August, a male shopper visited David Broyles to buy some silver Pandora beads as a 10th anniversary present for his wife, but he ended up leaving with silver and 14k gold styles that cost significantly more. “I said to him, ‘It’s a special occasion, so let’s add a touch of gold,’?” recalls ­Broyles, the owner of Calvin Broyles ­Jewelers in Spring Hill and Hurricane, W. Va. Upselling bead buyers is one way retailers can turn a higher profit on low-priced lines like Pandora, Chamilia, and Trollbeads. While inexpensive silver beads bring in entry-level customers or those looking for gifts at a price point, selling the inexpensive SKUs can be time consuming, which means merchants turn a lower profit. Savvy retailers know that in order to make more money on a bead sale, they must upsell clients to a pricier bead, stoke add-on sales by promoting complementary piece
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