How to Tap Into the Booming Unisex Jewelry Market

The growing acceptance of transgenderism and nontraditional gender roles has cast the spotlight on androgynous culture—including the flourishing unisex jewelry marketplaceGucci creative director Alessandro Michele is a man who flirts with androgyny on a daily basis. His collection includes men’s ruffled blouses, flowing silk neckerchiefs, and heavily embroidered—and often bedazzled—custom tuxedos worn by devotees like Oscar-winning actor Jared Leto. But one look at the fistfuls of rings on his personal Instagram feed—from gemstone-encrusted heirlooms to hand-carved estate treasures—makes clear that he’s no stranger to gender-bending himself.  The fashion set is in thrall to Michele—and jewelry tastemakers should be as well. Why? Because he’s among a passionate cohort of style-setters helping the world to see that jewelry need not be assigned gender roles. Jil

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