How to Survive a Trade Show

I don't think there's anyone in the jewelry industry who doesn't feel at least a little bit of dread at the thought of a trade show. To me, the experience is much like eating green beans: They're good for me in the end, but the process itself isn't so pleasing. Along with a week of successful buying, selling, networking, and learning, trade shows also offer buyers and sellers alike an unwanted bonus: sore feet, legs, and backs; the dreaded weight gain from endless cocktail parties, dinners, and "show food"; the headaches and fatigue of irregular sleep patterns; and, often, the myriad mystery symptoms that are actually signs of dehydration. While these often are accepted as necessary evils of the business, a little diligence can go a long way toward avoiding trade show syndrome. Here are my survival tactics: Watch your back. If your back's not happy, you won't be either, so it pays to p
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