How to Survive a Trade Show

I don't think there's anyone in the jewelry industry who doesn't feel at least a little bit of dread at the thought of a trade show. To me, the experience is much like eating green beans: They're good for me in the end, but the process itself isn't so pleasing. Along with a week of successful buying, selling, networking, and learning, trade shows also offer buyers and sellers alike an unwanted bonus: sore feet, legs, and backs; the dreaded weight gain from endless cocktail parties, dinners, and "show food"; the headaches and fatigue of irregular sleep patterns; and, often, the myriad mystery symptoms that are actually signs of dehydration. While these often are accepted as necessary evils of the business, a little diligence can go a long way toward avoiding trade show syndrome. Here are my survival tactics: Watch your back. If your back's not happy, you won't be either, so it pays to p

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out