How to Shop the Show

Before the Show SET GOALS. These can include building basic merchandise, adding fresh lines, meeting new vendors, and even boosting staff morale by taking as many people as you can. Decide on specific goals, and write them down. DECIDE WHAT YOU REALLY NEED. Check inventory and find out what is and isn't selling. Note what customers have been asking for, including specific wish-list items. Decide how much money you want to allocate for new merchandise that you think will sell. PLAN TO TAKE ENOUGH PEOPLE. It's a big show. The more qualified people you can send, the more you'll get out of it. Same goes for seminars. VISIT THE SHOW WEB SITE. At you can register, check the complete list of exhibitors, view the floor plan, get information on pavilions, and sign up for JCKShowDirect, an online product locator that lets you check and compare loose stones, fine

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