How To Prosper In ’98

Independent jewelers are entering the new year in a brisk and businesslike manner. They plan to analyze inventory continuously, aiming to stock up with strong sellers that offer high profit potential and discard slow movers. They want to improve turn, motivate and press their staffs to be more productive and take full advantage of any supplier deals available. Most of all, they aim to bring in more customers. They’ll do so with a variety of highly-targeted programs that mix advertising, direct mail and community involvement. As a group these jewelers, members of JCK’s Retail Panel, are confident their initiatives will pay off, often handsomely. More than two-thirds expect to increase their profits in 1998 and fewer than one in 10 looks for a decline. The median profit forecast is for a 5% gain from 1997 and a significant number of panelists see profit gains of 10% or more. They

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out