How To Profit From Packaging

In their fight for profits and market share, more jewelers are wielding an underused promotional tool: packaging.Aiding them are packaging industry changes that have held down prices and resulted in more options than ever. But some of the changes have had a negative effect on quality and delivery times, say some jewelers and suppliers.Here's an overview of what's happening in packaging, how it affects jewelers and what to watch in the year ahead. As a bonus, this report also spotlights some packaging products and accessories.Spending: Jewelry packaging is big business, conservatively estimated at more than $100 million annually in the U.S. Half of that amount is spent on metal- and plastic-shell boxes and high-end products; the other half goes for bags, paper boxes, accessories and other forms of packaging. Jewelry chain stores and independents account for about two-thirds of total expen
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