How to Please Your Best Customers

All customers are not created equal. In many retail businesses, the age-old “80-20” rule applies: 80% of your income comes from 20% of your customers. Consider your own business. Naturally, it's important to try to bring new people in the door. But are you also doing everything you can to keep and maximize the clients who currently account for the bulk of your business? The days of conspicuous consumption may have passed, but well-chosen symbols of success and status are still important to today's affluent customers. Consumers come to you with a passion for the unique, in both product and experience. If you can meet their needs and exceed their expectations, they will join the ranks of your best customers. Once you know who your best customers are and what they want, communicate with them regularly. Who are they? Your best customers are your most loyal and, when managed properl

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