How to Plan and Execute Smooth Instagram Takeovers



Everything you need to know about plotting a takeover that nets both you and your guest Instagrammer more likes and followers You’ve seen the enthusiastic posts on Instagram with their gleeful announcements: “We’re being taken over! By someone really interesting! Stay tuned!” Instagram takeovers—the practice of giving a feed over entirely to a person or group so they can create and post content for a defined period of time—have been around for years. And for good reason. When executed well, takeovers can boost the followings of both feeds, whip up consumer enthusiasm and loyalty through association, and even help a business access an untapped consumer demographic. While takeovers can look like casual affairs, their success comes down to careful planning. We asked Julie L. Gotz, chief marketing officer for Freshley Media, a multimedia marketing firm for independent jewelry
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