How to Navigate the Modern-Day Gold-Buying Market

Over the past couple of years, soaring gold prices have inspired many retail jewelers to reclaim their gold-buying heritage. However, the tactics they use in approaching the secondary market have evolved considerably since the 1980s—the last time ­jewelers needed to market their gold-buying services to the public. “For the first time in a long time, retail jewelers are actually taking back what business they lost, namely to less reputable gold-buying outlets,” says Patti Geolat, founder and CEO of Geolat Companies, a specialist in appraising, brokering, and selling fine jewelry.A brief
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