How to Maximize Retail Watch Sales

Retail jewelers can take a number of steps to capitalize on the watches their stores carry. Following are the top tips to ensure you're getting the most out of your watch brands. Carry fewer brands with a deeper assortment. Carrying fewer brands but a larger assortment per brand shows the customer you are invested and are a partner with the brand. Customers today are smarter and do quite a bit of research before even stepping into a retail store. Therefore it's important for the retailer to show a full assortment of a brand's products. By carrying a full assortment, the retailer inevitably becomes knowledgeable and more enthusiastic about the brand. The retailer is also able to understand the nuances of the brand history and innate details; they become intimately familiar with the brand. In addition, carrying a full assortment helps to maximize sales potential and profitability for the

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