How to Master the Science of Hashtags

If your social feeds feel stale—or your online outreach needs a boost—it might be time to up your hashtag game.  Platforms such as Instagram, Facebook, and Twitter allow users to create topic-specific feeds by filtering posts that use the same word or phrase, preceded by a #. It’s one of the easiest ways to insert your brand into conversations in progress or trending (aka proliferating) on social media. It’s also a way to start conversations with your followers.  But if you’re online, you know there are more ways to misuse a hashtag than there are diamonds in a tennis

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