How to Make It Like Christmas in May

It was any retailer’s fantasy come true: customers six deep at the counters clamoring for expensive jewelry. And it was only May. The scene was at Borsheim’s, the Omaha, Neb., jeweler, and what a scene it was. More than 5,500 people showed up Sunday, May 3, to shop, and there wasn’t even a sale. They were all shareholders in Warren Buffett’s Berkshire Hathaway Inc., and they had come from all over the United States to attend the company’s annual meeting. One of the draws was a visit to Borsheim’s. Berkshire Hathaway, the fabulously successful holding company with large investments in blue-chip companies like American Express and Coca-Cola, holds an 80% stake in Borsheim’s and owns the Helzberg Diamond Shops chain. The partying shareholders love Warren Buffett. As a cofounder and chairman of Berkshire Hathaway, he’s made them rich, or at least made them feel that way

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