How to Know Whether You Are Wasting Your Time on Social Media

You can’t manage what you don’t measure. When it comes to social media, that old adage is more relevant than ever. Follow JCK’s primer to determine your return on investment.Now that even your mother has a Facebook account, it’s a good bet your business does as well. But have you ever asked yourself if you really know what you’re doing there? Jewelers today feel pressure to be engaged in social media: That’s where their customers are, and it’s where people expect them to be. But whether it’s Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, or any other sharing platform, using social media to your best advantage can be a challenge. One of the biggest difficulties is measuring results: Is the time and effort you spend on social media making a difference, or are you just wasting your resources? Plenty of business owners “assume it’s the right thing for th

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