How To Exhibit At Jewelry Shows

This article originally appeared in the form of a workbook. It was designed to be read, mulled over, written in and drawn upon. In the workbook version, the text appeared on right-hand pages, with tips and advice on the left-hand pages, along with space to answer some questions posed or to use for your own notes. This version will follow a different format, but will offer much of the same information. You're not expected to agree with every thought. Indeed, thoughtful and measured disagreement is healthy and useful. But if you disagree, stop and think for a moment why you disagree. Make sure you have an intelligent response, not just a negative reaction. It's a fact. Some people have 20 years' experience exhibiting at trade shows; others simply have one year's experience repeated 20 times. Where do you belong? INTRODUCTION "We learn from our errors, perhaps most of all from

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