How to Click With Tech-Savvy, Custom-Craving Millennial Brides & Grooms

Everything you need to know about how technology can help you sell more wedding jewelry The popularity of immersive technology like virtual reality headsets and augmented reality mobile games is a clear indication that the next wave of high-tech experiences is no longer in some far-off, sci-fi future—it’s here and now. For jewelers, the constant pace of technological change can be challenging, but marketing experts and savvy retailers say it also offers an unparalleled chance to connect with today’s bridal jewelry shopper. “We really have to make sure that, as an industry, we’re looking at what the macro trends are in the retail experience and how they apply to jewelry,” says Katie Smith, executive director of sales development at Lafayette, La.–based Stuller. Millennial consumers’ affinity for customizing everything they do and buy is having a big impact on how re

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