How Stone Fox Bride Creative Director Molly Guy Helps Brides Tell Their Stories



Millennial brides are besotted with Stone Fox Bride creative director Molly Guy’s laid-back style, ultrapersonalized service, and storytelling savvyThe shrillness of a ringing phone disrupts the serenity of a quiet November morning in the Stone Fox Bride showroom in New York City. Creative director Molly Guy glances in its direction. “This is the guy that calls me five times a day because he wants to propose with a ­sapphire ring that we’re making,” she explains. The tone of her voice makes clear that the client requires an excessive amount of handholding. But Guy takes his neediness in stride. After three years in the bridal business, she knows all too well the stages of panic and confusion that most men pass through on their journey to the altar. “Generally, they want some sort of arbiter, some sort of liaison between their weird vision of what their girlfriend wants a
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