How Retailers Can Unearth a Really Unique Selling Proposition



We recently read JCK’s retailer survey in the November issue. Among the useful information included in the survey, one particular question made us stop and ponder: “What best describes your retail brand’s unique selling proposition (USP)?” The responses fell into six categories:Price/Value                   24%Selection/Quality         16.8%Customization             16.8%Service                         31.6%Ambience                      3.6%Other                    &n
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