How Retailers Can Unearth a Really Unique Selling Proposition
We recently read JCK’s retailer survey in the November issue. Among the useful information included in the survey, one particular question made us stop and ponder: “What best describes your retail brand’s unique selling proposition (USP)?” The responses fell into six categories:Price/Value 24%Selection/Quality 16.8%Customization 16.8%Service 31.6%Ambience 3.6%Other &n
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