How Perks and Personality Can Help Jewelers Keep Top Sales Talent

David Harvey Jewelers is the type of store where salespeople make their careers. One employee started out in the stockroom, ascended through management ranks, and now manages one of the retailer’s two Connecticut locations. A recently retired manager, who left with full pension benefits, had been with the company since 1980.Owner Jeff Roseman credits a spate of “intangibles” with his company’s low turnover rate. “Tangibles like salary and benefits shouldn’t be underestimated,” he says. “But the intangibles are critical: treating people with respect, making them part of the process, and making sure their input will be a part of why the firm succeeds.”In retail—a business defined by employee-customer relationships—it pays to cultivate a culture that retains talented employees for the long haul. After all, few things are more costly than training a new employee.Experts

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