How Much Time Should We Spend on Training?

“Knowledge is power,” according to an old saying, but I don't believe it. I believe that the use of knowledge is power, and that's a big difference. Conducting sales training once a week or once a month, or having your people watch a video or read an article does not ensure that the knowledge is being used. The retention and application of the information is the key to maximizing success in business, and it's only through constant and ongoing training that the use of the knowledge will be achieved. There are five keys to training. The trainee has to: Hear the information. Read the information. Write down understanding of the information (testing). Role-play the information. Be observed applying the information in live situations. Even after these five criteria have been met, the person needs c

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