How Much Are Jewelers Marking Up Diamonds?

It’s impossible to make a profit selling diamonds. That seems to be the relentless mantra we hear from one end of the diamond world to the other these days. But, believe it or not, there still are American jewelers selling $10,000 loose diamonds for $25,000 and $10,000 pieces of diamond jewelry for $30,000. They obviously haven’t gotten the message. To be fair, such sales are the exception. But, by and large, jewelers across the country are actually a little more pleased with their diamond profits than they were just three years ago. A poll of retail jewelers – members of our retail panel – reveals that only 16% say their diamond jewelry sales aren’t profitable enough. That’s down from 25% in 1995. Moreover, 72% report that sales are “reasonably profitable,” up from 63% three years ago. The remaining 12% in each year’s poll say their diamond jewelry sales are “v
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