How Movado Group’s Efraim Grinberg Keeps a Nine-Brand Watch Empire Ticking

Efraim Grinberg has headed Movado Group since 1990, helping take the company public as president in 1993. Now chairman and CEO, he has built the 135-year-old watchmaker—purchased by his father, Gedalio, in 1983—into one of the world’s leading watch conglomerates, with nine brands under its belt. Grinberg talks to JCK about marketplace trends, whom he really works for, and the importance of walking around. Are there any management books that have inspired you? I’ve read a lot of business books, from Jack Welch’s book [Winning: The Ultimate Business How-To Book] to Stephen Covey’s book The 7 Habits of Highly Effective People. You always pick up some good leadership tips from them. To me it’s about establishing the right culture in a company, establishing a leadership culture. That is what I’m proudest of: the team that we have built and the level of longevity and

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