How Jewelers Support Their Communities

Generosity extends beyond the Christmas season for jewelers who give back to the areas that support their stores Generosity and charity are alive and well in the jewelry industry. Virtually all members of the JCK Retail Jewelers Panel said in a recent poll that they actively support charities. Their generosity is not a choice, they feel, but a moral obligation and good business. And as Susan Johnson of Harrison Enterprises in Virginia Beach, Va., says, "I feel it is important to give back to the community the support they have given my store over the years." "The golden rule is always a good one to follow," adds Jennie Lee Ellis of Ellis Jewelry in Gunnison, Colo., referring to the Biblical admonition to treat others as we would like them to treat us. David Flory of David Flory Jewelers in Woodland, Cal., elaborates: "We live in Woodland and are raising our children here. We feel

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