How Jewelers Can Reward Customers by Showing Them How Much They Are Valued

The holidays are coming early for Bernie Robbins Jewelers in Somers Point, N.J. In mid-November, the chain will host its first-ever annual Holiday Gift Extravaganzas, which will feature multivendor shows in four of the chain’s five stores, located in New Jersey and Pennsylvania. During these events, watch and jewelry vendors will give away free gifts—a pair of earrings or a watch strap, for example—with each purchase, as well as a Bernie Robbins gift certificate for future use, the value of which will be based on what a customer spends. “It’s important to let our customers know early in the holiday season how much we appreciate their business,” says president and co-owner Harvey Rovinsky. “Our clients think of us throughout the year, so this is our turn to convey how much we appreciate their loyalty, their repeat business, and, certainly, their referrals.” Bernie

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