How Jewelers Can Revamp Their Websites Without Breaking the Bank

Building and beautifying your website doesn’t have to break the bank. In fact, it doesn’t have to cost a cent. Here’s how to start and how to add those bells and whistles. When it comes to online retail, success versus failure could be summed up with the age-old adage “Beauty is power.” Gone are the days when a quick-and-dirty blog populated with blurry snapshots of diamond rings makes a dent—in sales or on social media. Pages with gorgeous ­photography and design generate more traffic and buzz than sites ­lacking in the looks department. Basically, if you build it—and it’s a showstopper—they will come.The ever-rising bar on Web design is largely due to the explosion of companies creating thoughtfully designed templates and plug-ins, which are almost always low-cost or free. Time was, you had to fork over ­thousands of dollars to a Web designer to build a beautiful

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