How Hildgund Jewelry CEO Bruce Bucky Taps Into the Hawaiian Tourist Trade



How Hildgund Jewelry gets attention—and sales—from Hawaiian touristsSelling merchandise to a client base that turns over every five days is the biggest challenge facing hotel-based ­retailers. But Bruce Bucky, CEO of Hildgund Jewelry of Hawaii—which operates six hotel locations—makes leapfrogging that hurdle look easy. The former banking professional relies on strategically placed advertising (in hotel activity sheets, for one) and clever marketing strategies to get the word out on his stores. Most recently, Bucky launched an initiative that puts glossy, full-color Hildgund brochures—complete with a voucher good for one complimentary ­jewelry cleaning—inside every guest room of the hotels his company does business in: the Four Seasons hotels in Maui and Hualalai; the J.W. Marriott Ihilani Resort in Oahu; the Kahala Hotel & Resort in Honolulu; and the Mauna Lani Bay Hote
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