How Hearts On Fire Wins

Part training. Part selling. Part motivation. Part excitement. Part recognition. Part product differentiation. Part sales and merchandising support. Recently, I had the pleasure of attending a portion of the Hearts On Fire University events at the Bellagio Hotel in Las Vegas. This event has been held for years, and every year it is very well attended. This year there were over 1,300 attendees despite the current gray mood hovering over the economy. The attendees or their firms pick up a portion of the cost and Hearts On Fire picks up the rest. The event takes place on several levels. A portion is devoted to the owners. Another is directed toward the store managers and sales staff at the store level. The event is part revival meeting, with bells ringing and people screaming “Hearts On Fire” at key moments of presentations. Everyone, without exception, gets into it. The fact is, it

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