How Does Your Garden Grow?

Running a jewelry business is not unlike tending a garden. It's a work in progress, and you'll face many challenges as you labor to make it a thing of beauty. It takes years to bring a garden to resplendent glory, and so too with a jewelry business. Some years produce bumper crops, while others are less productive. Either way, you never stop working at it. Successful gardeners aren't afraid to grow something new in their traditional plots. However, if something proves too fragile or, conversely, too robust (such as a predatory co-op advertising plan combined with an overly aggressive stocking policy by a big watch brand or designer jewelry line), then you need to make critical changes to the look of your jewelry patch. During a drought, the wise gardener replaces some plants with heat-resistant species that require less water. Like the gardener, the jeweler is subject to the whims of
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