How Do You Keep Your Customers Up to Date on the Latest Fashion Trends?

Q: How do you keep your customers up to date on the latest fashion trends?A: “We keep our customers up to date by promoting articles found in your magazine as well as by using social media for inspiration. Our customers are visual shoppers, so when famous actors/actresses are spotted wearing a line we carry, we like to promote that any way possible, whether it be an ad in our newspaper, local magazines, or using our social media apps. An ­example: One of our diamond vendors just promoted on Facebook that Jennifer Lawrence was spotted wearing their necklace to the Oscars. We then turned around and promoted that article on our Facebook, Twitter, and Pinterest pages, ­allowing our customers to see that we carry lines that the stars wear.”—Kate Dickens, sales associate, Herteen and Stocker Jewelers, Iowa City“I have a weekly radio show, ‘Gemnews’ on KWAI 1080 AM in Hawaii, on S

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