How Can I Speed Up the Sales Process During the Holidays?

When you're pressed for time, the most effective way to speed up the selling process is to ask the right questions. Look at your merchandise as a grid of many different categories and pieces. Asking the right questions narrows down the grid. Consider the following exchange: You: What brings you in today? Customer: I'm looking for a Christmas present for my wife. You: That's terrific. What have you seen her wear before, or what has she mentioned that she would love to have? Customer: We were window-shopping the other day, and she was looking at a diamond pendant and a watch. I think I want to get her a pendant. You: Either would make a great gift. If you have time, we can look at a watch for Valentine's Day. A pendant would make a great holiday gift. Tell me about her jewelry wardrobe. Customer: She has a 1.50 ct. diamond in her engagement ring and a pair of diamond earrings

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