How 5 Jewelers Are Spending Their Summer

After buying up a storm during market week in the desert, you’re home and staring down the barrel of a long, hot summer. Now what? Five jewelers outline their top projects for the season.Look at that. It’s June already. Maybe you’re at the JCK show in Las Vegas, on your way home, or already back in the store. In any case, it’s time to move on to the next phase in the annual business cycle.If you’re located in a tourist mecca, the next few months may bring an annually anticipated rush of ­bustling selling activity. But for most ­jewelers—who aren’t in vacation hot spots—there are choices to be made. Are you looking at a prolonged down period, best spent wine-tasting in southern France or yachting around the Mediterranean? Or will you spend the summer executing plans to build and strengthen your business for the fall and holiday seasons and beyond?JCK spoke to five indepe

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