House of Taylor Jewelry Inc. has announced that the company is enhancing its loose, solitaire, and certified diamond offerings to retailers and the jewelry trade.

As part of its new House of Taylor Jewelry Diamonds Collection program, the company is now marketing certified and uncertified diamonds through added distribution channels to expand market penetration and position itself as a competitor and direct diamond source. The company has developed and begun distributing certified diamonds that are laser-branded with the HOTJ mark and the gem trade laboratory certification number, accompanied with marketing material.

An independent certificate from a globally recognized industry gem trade laboratory will accompany the diamond and provide identification and certification.