Hotel Boom: Why Hotels Are Hosting Jewelry Boutiques



Across the country, stylish hotel properties are becoming home to a new breed of retailer, swapping 50-cent postcards for $5,000 jewelsSig Ward, a Manhattan Beach, Calif.–based jewelry designer, scored a coup at a recent trunk show in Hawaii. She sold $34,000 worth of earrings, opal and diamond chains, and a bangle to a local resident, who dropped by on her way to the gym. (She never made it.) “She wasn’t coming to see me or the jewelry,” says Ward, who also sold $27,000 of jewelry to a Japanese customer that week. “You just never know—and the shopper never knows.” The most
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