Holiday Diamond-Buying Tips

Before you go on a pre-season shopping spree, check your cases—and these facts and figuresBy the time you read this, you’ll be thinking about where you stashed the tinsel and twinkly lights and what extra staff you’ll need for December. All right, I might be getting a little far ahead on this…but you will be looking seriously at your inventory and asking yourself: “What product will I need to get me through the holiday season?” Unfortunately, many store owners don’t ask that question until a vendor walks in the door. Some of you have cash burning a hole in your pocket from a late-summer sale. At times like this, attention to detail can go by the wayside—especially when we’re talking about diamonds. Thanks to the average wholesale cost of a diamond ring, it takes only one or two moments of weakness for the entire budget to go out the window (or, more accurately, in the w

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