Hire Intelligence: Hearts On Fire’s Peter Smith Spills His Staffing Secrets

The four interview questions you can’t afford not to askRaise your hand if this has happened to you. You hire a sales superstar—A+ résumé, with the right experience at all the right places. References? Out of this world. You dig deep to meet his steep price tag—but hey, he’s worth it. You’ll have your biggest year. Ever! Except, time and again, the dream derails, and it’s heartbreak hill all the way for a very expensive year.What could you have done differently? And are there any shortcuts to landing a stellar salesperson? Absolutely, says Peter Smith, executive vice president of Hearts On Fire, which rings in $350 million annually in global sales and has turned retailing into a science at its Hearts On Fire University in Las Vegas. JCK sat down with Smith to ask: After three decades of hiring top performers, what are your four go-to questions to identify star sellers and s

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