Vendors with a line to the U.S. market were all smiles This year’s India International Jewellery Show (IIJS), held Aug. 4–8 in Mumbai, was a leaner affair: After five editions of the fashion show–focused India International Jewellery Week, organizers nixed the event to allow interest to build. Elsewhere around IIJS, organizers promoted numerous initiatives to help exhibitors increase their sales. To mark the jubilee year of operation for the Gem & Jewellery Export Promotion Council (GJEPC), the group invited a slew of special guests—including De Beers Group CEO Bruce Cleaver.  Cleaver joined GJEPC chairman Praveenshankar Pandya on opening day to cosign a memorandum of understanding, a plan to spark consumer demand for diamonds in India through a consumer marketing campaign. “India is already one of the world’s most important markets for consumer sales of diamond jew