High-End, Low-Pressure Stores That Do More Than Just Sell Jewelry

These three luxury retailers want you to make yourself comfortable—very, very comfortableIf you’re looking at the above photo and thinking, What a great place to Netflix and chill—trust us, you’re not the only one. In fact, that’s just what Material Good wants you to think. How better to get customers comfortable for viewing (and buying) high-end watches and jewelry? That’s why more and more luxury retailers are designing spaces that look and feel and act like homes: They have kitchens and dining rooms and living areas. The jewelry is almost part of the decor. The idea: Create expe

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