High-End, Low-Pressure Stores That Do More Than Just Sell Jewelry

These three luxury retailers want you to make yourself comfortable—very, very comfortableIf you’re looking at the above photo and thinking, What a great place to Netflix and chill—trust us, you’re not the only one. In fact, that’s just what Material Good wants you to think. How better to get customers comfortable for viewing (and buying) high-end watches and jewelry? That’s why more and more luxury retailers are designing spaces that look and feel and act like homes: They have kitchens and dining rooms and living areas. The jewelry is almost part of the decor. The idea: Create experiences—cocktail parties and art exhibits, for instance—for clients to entice them to hang out. The philosophy is, as Material Good says, “retail as residential.” So…dinner and diamonds? Don’t mind if we do!    Material Good 120 Wooster St., New York City Reta

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