Here We Go Again…

Diamonds are again in the media spotlight, creating confusion for consumers and angst for the jewelry industry. And, once again, the angst comes not from the issue itself so much as the sensationalized way it's been addressed. The cover story of the September issue of WIRED magazine features a diamond-clad model, while the screaming headline "The New Diamond Age" implies that the industry is about to change radically. The article addresses recent developments in the carbon vapor deposit (CVD) method of creating synthetic diamond (see Diamond Notes, p. 46). And a recent episode of Good Morning America did its level best to scare would-be consumers into believing there's a synthetic-diamond hoodwink waiting to happen at every jeweler's counter. (See "Up Front," p. 26.) "[W]ith only a typical jeweler's tools, these experts couldn't tell which of our stones was the ringer," GMA's Greg Hu
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