Heed the Call to Action: Get Visitors to Take Action on Your Website



Are you asking visitors to do the right thing?As the Internet continues to become more essential to all of our businesses, jewelers are starting to think about things differently. We obsess about our websites, worry about email lists, and wonder which social networks to focus on. We think about our consumers' needs and aim to offer relevant content. As this principle takes hold, we see helpful reference materials, more informed buyers, and a better overall shopping experience. The temptation is to cover everything on your website—which often leads to clutter. The priority should be shaping the experience so your customers take your desired actions. In crafting a Web experience, nothing is more effective than clear and obvious calls to action. The goal is to define the path your customers will take. You need to know what you want to achieve—whether it's sales, sign-ups, or education.
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out