Heart of Gold Casters Fine Jewelry



Clients call on Brad Lawrence for everything from $500,000 rings to emergency travel needs 1. What one advertisement elicited the most response and why?In 2007, I ran a very successful free Pandora bracelet promotion. In five days, we gave away 2,000. Of that number, only 28 customers left with just the bracelet. We did $100,000 worth of bead business. Though it was a no-obligation giveaway, people needed to go through five stations before leaving with their free jewelry. The first was a greeter who welcomed customers with a Pandora catalog. The next associate showed each customer the silver bracelet being given away. Another staff member discussed possible upgrades to the [free] bracelet. Once the bracelet type was decided on, we did a fitting and went in to bead discussions. On average we sold three beads.2. What was your most memorable sale?Last year one of my top customers purchased
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