Have You Met Lou Guarino…Yet?

Louis Anthony Jewelers' owner has made a name (and a face) for himself all over Pittsburgh1. What one advertisement elicited the most response, and why did it work?One of our most successful marketing efforts is our “Have we met…yet?” billboard. The billboard hasn’t changed much since 1992. It’s essentially a portrait of me with the tagline and our contact information. That’s it. I am and always have been a very visible business owner in the Pittsburgh area, and the basic idea is that if we haven’t met, we will at some point. I know the campaign is doing a good job branding our store because sons and daughters of people who saw the campaign early on are now my customers. Customers walk through the door and ask to “meet” me, and everywhere I go, people say, “You’re the billboard guy!” 2. Describe your most memorable sale.It was actually a piece I gave away, bu

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