Have a Social Media-Happy Holiday Season

Using social media to bolster sales in the fourth quarter requires a delicate balance. On one hand, you want to take advantage of the good will you’ve created through social marketing channels like Facebook, Twitter, YouTube, Pinterest, and Instagram. On the other hand, you want to avoid overdoing it to the point where your customers tune out your efforts. Keep these steps in mind to make the most of your holiday marketing plans.Integrate Social Into EverythingYou have to think through the social aspects to every existing marketing effort you undertake. It can be as simple as ensuring that your ads highlight your social channels, or as complex as a robust social media initiative. For example, by creating a “Memorable Holiday” campaign, you can encourage your customers to share their greatest holiday memories. Your instinct will be to give your questions a jewelry focus such as, “

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out