Guy & Sell: The Booming Men’s Jewelry Market

They may not ­sparkle, but these sleek silver, steel, and gemstone pieces sure do shine: How men’s designs are ­dazzling retailers and ­(self-purchasing) shoppers alike.Ten years ago, British designer Stephen Webster launched a men’s ­jewelry collection. It bombed. “The press loved it, but with the exception of Neiman Marcus, who had a small but consistent men’s business, no one else wanted to take it up,” Webster says. “Such was the lack of confidence for men’s jewelry amongst the retail community—apart from the cufflink selection, maybe some pens, and a couple of signet ring blanks, there wasn’t even a place to display a men’s collection.”Nowadays, Webster continues, “that’s all changed. The selection of men’s jewelry on offer is amazing. Compared to even five years ago, there is virtually something for everyone.”While it’s true that American men rem

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