Guess Seeks ‘Faces’ in Worldwide Search

Guess Watches has launched its latest worldwide fashion model search, “Faces to Watch.” It’s a follow-up to last year’s successful “Timeless Beauty” campaign. “Faces to Watch” is a two-year global promotion to find one man and one woman with an original “look” to personify the Guess brand. Consumers will be exposed to the promotion through ad campaigns using print, music, the Internet, TV, mobile communications, and special events. The search will culminate at the BaselWorld watch show in April 2007, where the winners will be selected at a gala event by an international judging panel headed by Paul Marciano, co-chairman and co–chief executive officer of Guess Inc. The winning faces will be featured in Guess Watches’ 2007 advertising. Guess Watches is partnering in the campaign with Elle and Elle Girl magazines—which have 39 editions in five continents—an
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