Google+ or Minus?

How seriously should you, your business, and the jewelry industry take the hottest new social network?Now that we have embraced Facebook and are experimenting with Twitter, Google is asking us to take on yet another social network: Google+.While it’s tempting to ignore yet another option in a very crowded (cyber)space, that may prove to be a challenge considering the source—i.e., the leading online search engine.The current darling of many social media experts, Google+ is the perfect middle ground between Twitter and Facebook. It’s far more robust and less confusing than Twitter while avoiding a lot of the bloat that tends to accompany Facebook’s 750-million-user network (Farmville, anyone?). And since its debut in late June, Google+ has garnered more than 25 million users.Keep in mind there are no business options for Google+, although the company claims these are imminent. The

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