Goldman Welcomes Another White Metal in Bridal

Frederick Goldman’s ArtCarved division recently unveiled four bridal lines in palladium, a member of the platinum family. The jewelry includes the Floral, Petite, Surprise, and Geometric collections of solitaire and three-stone engagement rings and anniversary and wedding bands. Retail prices for wedding bands start at $250; engagement ring semimounts start at $450.According to ArtCarved, palladium is a lot like platinum, except in price. It’s the same color as platinum, shares durability qualities with platinum, is hypo-allergenic, and contains no nickel or cobalt. Also, unlike white gold, palladium isn’t rhodium-plated and is kissing cousins with the priciest metal on the market. And with platinum prices near $1,300 an ounce at press time, palladium is a deal by comparison—just $350 an ounce.The downside to palladium is that jewelers can’t market rarity as they do with p

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