Gold: Why Cayen Collection Clients Are Charmed by Victor Velyan Jewelry



The Thrill of VictorSoraya Cayen’s clients have taken a shine to the unique karat gold jewels of Victor Velyan, a mainstay in the Cayen Collection in Carmel-by-the-Sea, Calif., for 10 years. They particularly like his Patina line—fine silver and 18k and 24k gold pieces heated with an aged proprietary blend of acid and metal shavings such as copper, iron, and zinc to give chalk white, brown, and green facades (retail: $3,500–$250,000). It appeals to women “in their late 60s and early 70s who are purchasing my most expensive pieces,” says Cayen. This is why the shop owner and designer team up for events up to five times a year, most recently in August and December 2011. (In total, Cayen has hosted about two dozen trunk shows with the Los Angeles–based artist.)Clients mix and mingle.Typically, Cayen has a minimum of 20 SKUs in store, displayed in part of a front and side window
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