Gold: Terry Whyte’s Local Design Contest, Pascale Bruni’s Le Joli Monde Line

Student UnionIn 2009, to mark the 25th anniversary of Golden Artistry ­Jewelry Design—and to position his La Mesa, Calif., store for future success—Terry Whyte decided to reach out to his youngest customers. So he unveiled a jewelry design competition for local high school students. Celebrating a quarter of a century of business “was significant,” says Whyte, “but I wanted to do something for the community.” Whyte is now in the midst of his third annual contest, and he’s certain his efforts will continue to evolve and help his store prosper—along with the fledgling artists he’s helping promote.The Delicate Flame necklace in 14k gold with pearls, produced by Golden Artistry Jewelry Design’s Terry WhyteHe invites about 20,000 students from 12 area high schools to submit a line drawing, color rendering, or CAD file of a pin, pendant, or earring. In 2010 and 2011, entrie

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