Gold Standards: The Styles & Price Points That Warm Shoppers’ Hearts

When Dana Friedman decided to host a Jude Frances trunk show in the last week of August, she was convinced she’d sell more silver than gold. She was wrong. “We sold two and a half times more gold jewelry than we did the year before,” says the former buyer for G. Thrapp Jewelers in Indianapolis and the current owner of Petite G Jewelers, which opened in the same location in the spring. (G. Thrapp picked up Jude Frances in the summer of 2015, and Friedman’s new venture retained the line in the new store.) Friedman is in good company. Designer Gaia Repossi opened a store for her gold jewelry in Paris in August while Spanish gold jewelry brand Tous set its sights on the U.S. market earlier this year. Plus, there’s the seemingly never-ending parade of newer gold jewelry designers at major trade shows. Fueling these efforts are a love of jewelry and an industry that knows t

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