CAN’T-MISS COLLECTION
Access Hollywood
Sylvie Levine’s new Lustre collection, which debuted in January with 12 SKUs made in 14k and 18k gold with a variety of colored stones, takes its cues from “the luxury lifestyle of a Hollywood celebrity,” Levine says. Retail prices start at $2,200. Beefy bodyguard not included.
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Sylvie ring in 14k gold with black rhodium and 10.46 cts. t.w. amethysts and mixed colored diamonds; $3,550 |
HOT STOCK TIP
Temp Job
Temporary tattoos are trending! Offer a luxury version through WYS’ Gold Sin 24k gold and sterling silver versions. Priced from $8 to $60, each tat is made in Italy, lab-tested and biocompatible, and available in packs of 36 or 96 SKUs.
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Butterfly temporary tattoo in 24k gold, $16, whatsyoursignjewelry.com |
CAMPAIGN UPDATE
Can You Dig It?
Kimberly McDonald’s Dig Deeper campaign urges consumers to learn about their luxuries. Ads feature a sultry, sun-kissed model draped in McDonald’s geode jewels, showcasing the designer’s organic materials and environmental awareness. (McDonald works only with ethically sourced gold.) “It’s eco-conscious luxury for people who want to feel great about what they purchase and what brands they support,” McDonald says.
Le Vian debuts lifestyle category at Vicenzaoro! jckonline.com/metal-news for that and more.